How To Get Smart On Social Media

Something I have fallen short of is keeping a serious schedule for my business. I literally wake up on Monday mornings and just try to get my thoughts together after the weekend, because motherhood and family time are my number one priorities during that time.

Every post I do in my free Facebook group is completely organic. Meaning, I don’t have my posts scheduled. Some might think that’s ridiculous, considering how busy I am. But honestly, it’s kinda smart and here are a few reasons why:

  1. I post based on trending topics. Most of the content I come up with is based on a conversation thread I participate in with other groups or communities on Facebook, Instagram, or blogs.
  2. Transparency invokes participation and relevance. Sharing your obstacles and pitfalls makes you human and let’s face it, people have a burning desire to share their empathy and suggestions to help you in the future.
  3. It’s a journaling opportunity. My wheels turn about a mile a minute. For those of you who are the same, use your Facebook groups and communities as an opportunity to share your thoughts and inspirations. Some of my best work comes from straight outta the shower. True story, though you may laugh! I have my best epiphanies while I’m showering or driving. So I make sure I’ve got my phone available with my notepad app open and voice-text my ideas for future content posts or blogs. You’ll connect that much more with your audience when you just kind of emotionally “brain-dump”.

 

Now…I’m not saying that you shouldn’t schedule your posts, but when you go with the flow, there are no rules that say you can’t essentially “regurgitate” those posts onto multiple platforms or other pieces of content.

Weekend takeaways make for incredible Monday posts. There are several of my friends in the digital marketing space who attended Funnel Hacking Live over the weekend in Orlando, Florida. There was a very big piece of me that was envious, because this past year I kept telling myself, “I promise I’m going to make it to Funnel Hacking Live this year”. It’s a huge networking and speaking event hosted by Russell Brunson, the author of DotCom Secrets and Expert Secrets and creator of ClickFunnels. I’m a big fan of the guy, for sure.

There were a few things that prohibited me from going but truth be told, I work hard during the week between my full-time corporate job and my business in order to enjoy my weekend with my family. When the weekends hit, my children crave quality time with their mommy and family and that’s exactly what I want to give them.

What DID happen over the weekend was something that took me a little over an hour to put together. A project I was putting off, simply because of my own self-doubt. How many of you can relate to this?

Over the past two years, I have committed myself to educating entrepreneurs with various different ways to monetize online. I have interviewed over 100 industry experts and created over 50 informational videos, explaining how to use Instagram, Facebook, and various different apps in order to profit from social media. I’ve been invited to be an expert speaker at several live seminars, online summits, and podcasts for my live-streaming efforts and knowledge. Recently, I was asked to be the Social Media expert contributor for Vetpreneur Tribe Magazine, by my friend and fellow Veteran Andrew O’Brien, who’s built a community of over 13,000 Veteran Entrepreneurs. If you’re a Veteran who’s growing your own business, you should definitely check out the Vetpreneur Tribe Facebook Community.

In the past three months, I’ve conducted various polls, surveys, and overall market research to understand where many different niches are in the market and what they need to learn the most. I have listened to all of you, whether you are in the beginning, intermediate, or advanced levels of using social media, and I have put something together for you that might help you more than any course you will find online:

S.M.A.R.T. For Business – Social Media Advanced Readiness Training

I created this training membership for real business owners: People who need to know how to do one specific thing but do not want to spend $1,000 to learn how to master an entire platform. I get it.  For some of you (like in the real estate niche), just understanding how hashtags work on Instagram alone could significantly help you get more clients. For some (like in the life coaching or fitness niches), understanding how to effectively do a Facebook live could help you get more clients. For others (who are more B2B), understanding how to use LinkedIn could significantly help you increase the revenue of your business.

I have teamed up with some of the best in this industry to bring this membership to you. Here’s just a bit of what we’ll be covering:

✔Social media platforms and how to use them (Facebook, Instagram, YouTube, LinkedIn, The Next Door App, and more)

✔Lead-capture software programs and how to use them (Clickfunnels, LeadPages, Builderall, etc)

✔Email automation systems and how to use them (Active campaign, Actionetics [with Clickfunnels], and MailChimp, for instance)

✔Facebook Messenger Chatbots (Specifically with ManyChat)

✔Tools and resources to use in conjunction with social media to help streamline your business

✔Content ideas for different niches and ways to find the content

✔Monthly interviews with industry experts!

✔Weekly opportunities to PROMOTE your own business (Yes, you should be using Livestream video, so feel free to go live on Wednesdays and practice promoting yourself)

✔Weekly accountability to implement your training. Each week, I’ll keep you accountable to not only learn but take ACTION, because this is one of the biggest reasons why most business owners aren’t getting more clients. Staying accountable is KEY to success.

My team and I have designed the S.M.A.R.T. program as a membership, so you can pop-in as needed and look things up in the paid Facebook Group, specifically for what you need to learn about – at anytime With the membership, you will also receive weekly emails to help you with content ideas, trends on social media, and takeaways from the week that could significantly help you increase your online visibility.

More importantly than anything else, we are here to serve YOU, the business professional who just needs a little help here or there and doesn’t necessarily have time to delve into an entire online course.

No matter what your niche is, we’ve got your covered. So…if you’re ready to get SMART with business, CLICK HERE and we will welcome you with a virtual high five!

Dedicated to your success,

Trish Leto

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