I was recently conducting a FREE lunch and learn for real estate agents in Tampa and out of a room of 25 agents, only 2 of them raised their hand when I asked them who had their own website for their business.
Not a Facebook page, not a LinkedIn page, not the MLS listing page with their brokerage firm’s site…but their very own website.
Only 2 hands went up.
While I knew this would likely be the answer, statistically speaking, I was actually pretty bummed out about it and here are 5 reasons why:
- You want to stand out. With as many real estate agents in the state of Florida alone, we have to have a platform that allows us to stand out, as an individual. Sure, you may be loving life at Keller Williams, Remax, or Coldwell Banker this month, but what if there’s a change in management and you want to move where you hang your license…? You have to give your audience a constant platform for them to be able to follow you as a person and for you to educate them on market trends and your new collaborative partners.
- You’ll want to host your repurposed content. If you have a podcast or Facebook Live show, how are you search engine optimizing the content over and over again? Search Engine Optimization (SEO) is the absolute best way to get organic traffic to your website without paying for any ads. You can keyword optimize your website really well, talking about the topics you might get via Answer The Public, then you’ll never have to wonder whether or not the content will gain engagement. One Livestream video or podcast episode can significantly change your online presence if repurposed well.
- Building your email list. This is the best way to keep warm leads well informed on who they need to call when they are ready to buy or list their house. Having your own website allows you to invite your audience to join your email list and receive weekly or monthly newsletters regarding market trends, houses that have recently sold, or a Livestream or podcast interview where you hosted a credit score repair expert. You own your email list, which you can integrate easily with your WordPress website via Active Campaign or MailChimp.
- Sell courses, books, ebooks, and merchandise. Having your own website allows you to have a “Buy Now” button for books or ebooks you love (for say, affiliate marketing where you promote someone else’s product to earn a commission from sales) or even allow you to merchandise your own brand logo into print-on-demand products like mugs, hats, t-shirts, and more! If you want to start monetizing more as a real estate agent, remember that branding yourself is going to be the biggest return on investment, especially when you merchandise your own brand.
- Google my business with your website. Google My Business is kinda like Yelp; meaning it provides the key ingredient information your ideal clients need in order to make a decision about your business. A few 5-star reviews could send you ranking on the map as the best agent in your community. A complete Google My Business Listing includes:
• Business name
• Phone number
• Hours of operation
Also, something to keep in mind for the Florida real estate teams. As of July 1, 2019, new laws prohibit the use of certain language within your brand’s promotional items. Please be aware of this going forward with getting your own website built out.
Now, trying to use a DIY method to get your website up and running is great and all, but you probably don’t want to do that. I’d highly recommend calling on the experts. My team is happy to take your call and discuss getting you ramped up in 5 business days, at half the rate of our competitors (who typically take 90 days to get one page done). Just sayin’.
Book your complimentary call here. Make sure you tell them Trish Leto sent ya!
As always, your feedback is appreciated! Anything else you need help with, holler at your girl. Until then, don’t forget to Press Live With Purpose™.